Writing a Business Plan That Holds Up
A structured workshop programme for founders, managers, and analysts who need to produce a business plan that withstands scrutiny — from investors, partners, or their own teams. Practical assignments drive every session.
Live workshop session
What the programme covers
Most business plan courses teach theory and leave participants to figure out application on their own. This programme works differently — each module pairs a conceptual framework with a concrete assignment that produces a real output. By the final session, participants have a complete draft plan, not just notes.
The gap between understanding a concept and being able to apply it under pressure is where most plans fall apart. Every exercise here is designed to close that gap.
Programme modules
Each module builds directly on the previous one. Participants complete assignments between sessions and bring their work back for structured peer review — a format that surfaces assumptions and gaps that self-review rarely catches.
Problem and market definition
Participants articulate the specific problem their business addresses and size the addressable market using primary and secondary data. The assignment produces a one-page market brief.
Competitive landscape analysis
Structured frameworks for mapping direct and indirect competitors, identifying positioning gaps, and stress-testing differentiation claims against real market evidence.
Revenue model and pricing logic
Working through how the business generates income — pricing mechanics, customer acquisition economics, and the assumptions that underpin revenue projections.
Financial projections and assumptions
Building a three-year model from scratch, with emphasis on documenting assumptions explicitly so reviewers can challenge the logic rather than just the numbers.
Operations and resource planning
Translating strategy into operational requirements — team structure, key hires, infrastructure needs, and the milestones that signal the plan is on track.
Presentation and critical review
Participants present their complete draft plan to the group and receive structured feedback. The session focuses on clarity, internal consistency, and how the plan reads to an outside audience.
Online · Global
How sessions are delivered
The programme runs entirely online, with cohorts drawn from different countries and industries. Sessions are scheduled across time zones, and all materials remain accessible after each session. Since Ulmarud began running these workshops in 2017, the format has been refined based on what actually helps participants finish with a usable document.